Africa-Press – Eswatini. The Eswatini Sugar Industry is celebrating a remarkable milestone, having generated an astounding E7.7 billion in revenue, marking one of the most impressive seasons in recent years.
This was announced by Eswatini Sugar CEO Banele Nyamane during a vibrant stakeholder briefing held at Hilton Garden Inn, Mbabane, on July 3, 2025.
The lion’s share of this revenue, Nyamane proudly revealed, went directly to the growers, underscoring the critical role that farmers play in the national economy.
“This figure is not just a financial statement; it is a testament to the resilience, dedication, and contribution of our sugarcane farmers across the kingdom,” he said.
Farmers Reap Big Rewards
The E7.7 billion revenue does not just reflect business growth, it highlights agricultural empowerment. Growers received the majority of the proceeds, signaling a win for rural livelihoods and reinforcing agriculture as a pillar of Eswatini’s economy. “Our farmers are not just suppliers; they are key partners in building a sustainable and competitive sugar sector,” Nyamane noted.
New Markets, New Momentum
In addition to the record earnings, Nyamane revealed a groundbreaking expansion into Angolan markets, where Eswatini Sugar will now begin selling its products. “Penetrating the Angolan market is a big step forward,” he said, pointing out that this marks a significant increase in regional trade opportunities for the country.
Eswatini Sugar is also maintaining exports to the United States, navigating the challenges posed by ongoing sanctions. “We need to stop making excuses,” Nyamane emphasized, urging a shift from blame to solutions. “The people who imposed these sanctions had their reasons, but we must focus on progress.”
Facing Challenges with Confidence
Despite impressive growth, the industry faces stiff headwinds, particularly from protectionist practices in the South African market, where local producers are encouraging consumers to shun imports. Nyamane, however, remained firm: “Eswatini is part of SACU and deserves full market access.”
To reinforce its vision and strengthen its identity, the organization has also undergone a rebranding, transitioning from the Eswatini Sugar Association to simply Eswatini Sugar.
Sweet Future Ahead
With billions flowing into the sector, farmers thriving, and new markets emerging, Eswatini Sugar’s success story continues to inspire. The E7.7 billion boom is not just a number, it’s a reflection of national resilience, strategic leadership, and the power of unity across stakeholders.
“Eswatini Sugar is not only growing profits,” Nyamane concluded, “it’s growing people, communities, and our country.”
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