Africa-Press – Eswatini. Visitors to this year’s Eswatini International Trade Fair (EITF) will enjoy seamless connectivity like never before, thanks to a groundbreaking sponsorship deal between the Eswatini Investment Promotion Authority (EIPA) and Jenny Internet.
The internet service provider has invested E483 331.67 to ensure reliable and expanded access throughout the fairgrounds, fully aligning with this year’s theme, “Digital Transformation 2.0.” The partnership underscores a shared vision of fostering innovation, digital access, and modern business solutions at Eswatini’s premier trade event.
One of the highlights of this sponsorship is the extension of Wi-Fi coverage all the way to the stadium, where the highly anticipated Trade Fair Cup, proudly sponsored by 8Bet, will take place. This move ensures that soccer fans and fairgoers alike can stay connected, share updates in real-time, and engage with the event’s vibrant atmosphere both on-site and online.
“This partnership represents more than just internet access—it’s about empowering businesses, entrepreneurs, and visitors with the digital tools they need to connect and grow,” said an EIPA representative.
For Jenny Internet, the move reflects its continued commitment to advancing Eswatini’s digital landscape. “We’re excited to be part of a project that brings people together through technology,” a company spokesperson noted. “From business exhibitions to football matches, we want everyone to enjoy a fully connected experience at the fair.”
This year’s EITF promises to be bigger and bolder, with digital transformation at the core of its programming. Reliable internet access will not only enhance visitor experience but also provide exhibitors with vital tools to showcase their products, conduct transactions, and network with partners beyond Eswatini’s borders.
By making connectivity free and accessible across key areas of the fair, Jenny Internet and EIPA are ensuring that no one is left behind in the digital era. The collaboration sets a new benchmark for future trade fairs, where technology and tradition merge to create unforgettable experiences.
With the excitement building for the Trade Fair Cup and the bustling exhibition halls, this year’s EITF is shaping up to be a truly connected celebration of business, culture, and sport.
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