Africa-Press – Eswatini. The eagerly awaited programme “Asibambaneni Sibe Ngumndeni” is set to begin airing in July 2025 on Eswatini TV and Eswatini Broadcasting and Information Services (EBIS).
While the exact date has yet to be confirmed, the nation will be informed soon about the specifics of the airing schedule.
Purpose of the Programme
Produced by the Deputy Prime Minister’s Office (DPMO), the programme aims to revive the family unit by reminding members of their roles and responsibilities, ultimately enhancing the quality of life for all. The initiative reflects a commitment to fostering stronger family ties and encouraging personal accountability within communities.
Preparations and Logistics
On June 30, 2025, a meeting was held at the DPMO in Mbabane to finalize logistics before the programme’s launch. Key attendees included DPMO Principal Secretary Siboniso Nkambule, US Makhosi Simelane, and other officials. During this meeting, it was confirmed that both Eswatini TV and EBIS are prepared to air the programme, with content already ready for public consumption.
Collaboration with Media Houses
Nkambule and Simelane emphasized the importance of collaboration with all media houses, including print media, to maximize the programme’s reach. They called for a united effort to spread the programme’s messages, aiming to engage as many Emaswati as possible in discussions about family responsibilities and community support.
Next Steps
Following the meeting, DPM Thulisile Dladla will be updated on the programme’s readiness. She will provide the final direction and approval for the airing of the programme. The initiative is seen as a crucial step in addressing issues related to personal responsibility and support within families, particularly in light of the challenges faced by many Emaswati.
Conclusion
The launch of “Asibambaneni Sibe Ngumndeni” represents a proactive approach to strengthening family units in Eswatini. By promoting awareness of family roles and responsibilities, the programme aims to foster a sense of community and support among Emaswati, ultimately contributing to the betterment of society as a whole.
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