Africa-Press – Eswatini. Eswatini’s football legend Dennis Yuki Masina has been named an ambassador for the 2025 GBV Awareness Cup, a tournament aimed at raising awareness about gender-based violence (GBV). The event will feature prominent teams Tambankulu Celtics and Malanti Chiefs and is scheduled to take place in Witbank, South Africa, on August 17, 2025.
Masina, born in Mbabane in 1982, is widely regarded as one of Eswatini’s greatest midfielders. His distinguished career spanned clubs in South Africa and Belgium, including Supersport United and Orlando Pirates, as well as representing the Eswatini national team from 1999 to 2011. His involvement as an ambassador underscores the importance of leveraging sports figures to promote social causes.
The GBV Awareness Cup aligns with ongoing efforts by Eswatini’s football community to combat the pervasive issue of gender-based violence. Premier League teams have recently united in campaigns to address this crisis, recognizing the sport’s power to influence public attitudes and encourage dialogue on prevention and support for survivors. The tournament and Masina’s ambassadorial role are part of a broader movement within Eswatini’s football circles to use the game as a platform for meaningful social change.
By hosting the tournament in South Africa, organizers aim to broaden the reach of the campaign, fostering regional solidarity against GBV. The participation of Tambankulu Celtics and Malanti Chiefs, two well-known Eswatini clubs, highlights the commitment of local football institutions to this cause.
Dennis Masina’s stature as a football icon and his ambassadorial role in the 2025 GBV Awareness Cup symbolize a powerful intersection of sport and social responsibility, sending a strong message that the fight against gender-based violence requires collective action from all sectors of society.
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