Africa-Press – Eswatini. Local influencer partners with Eswatini perfume brand, blending fragrance, storytelling, and authenticity.
Well-known content creator and storyteller Mnqobi Tsabedze has officially been named the new brand ambassador for Vuvu Scents, a 100% locally owned perfume brand based in Manzini.
Speaking about the partnership, Tsabedze expressed his excitement at working with a company that, like him, values detail, patience, and authenticity.
“This partnership was born out of mutual admiration. I had been following Vuvu Scents’ journey and was struck by their consistency and craft. At the same time, they were watching how I approach influence, not just promoting but creating meaningful narratives. When we finally sat down, it felt like two visions aligning,” he said.
Tsabedze added that what drew him to Vuvu Scents was their originality and commitment to excellence.
“Vuvu Scents is not chasing trends, they are setting their own tone, their own identity, rooted in excellence and culture. The fact that they are a proudly local brand that still delivers luxury-level quality made me say: this is a story I want to be part of.”
For him, the partnership is more than just a business deal.
“When I talk about a ‘legacy of scent, story, and substance,’ I’m talking about building something that lasts beyond a campaign or contract. Scent is emotional; it lingers in memory. Story is identity. Substance is about depth, value, and impact. This partnership is not just about bottles and branding; it’s about contributing to a bigger cultural archive,” he explained.
Tsabedze emphasized that fragrance plays a major role in his personal life and brand.
“Perfumes are regarded as the ‘little things,’ yet they create the biggest impressions. Before I step out, I choose a fragrance that matches my intention. It grounds me.”
He further noted that his approach to influence is about depth, not noise.
“I invest time in understanding the story behind every brand I work with. Influence without depth is just noise. My role is to spark conversation or emotion, not just a click.”
Looking ahead, Tsabedze said followers and customers can expect creative storytelling, exclusive experiences, and activations that bring the perfumes closer to the people. He also highlighted his long-term vision of uplifting local brands.
“Part of my calling as an influencer is to uplift what is ours. Vuvu Scents is the first of many, but the vision is to see emaSwati brands shine across industries, and I’m here for that journey.”
Vuvu Scents, which prides itself on producing luxury-quality perfumes locally, is located in Manzini next to Glamour Zone opposite kaLamvelase Clinic.
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