Africa-Press – Eswatini. The heartbeat of Eswatini’s entrepreneurial spirit is set to resonate through the capital as Montigny has thrown its weight behind the upcoming Made in Eswatini Consumer Fair with a sponsorship of E50,000.
The fair, curated by lifestyle brand A Peculiar People, will be held on April 25 along Dr. Sishayi Road in Mbabane. The event will stretch from Corporate Place through Swazi Plaza and Pick n Pay Mall, right up to the Portuguese Club. Organisers said the day will spotlight more than 140 homegrown brands, showcasing over 600 locally made products — from essential groceries and handmade crafts to beauty items — all sold at discounted prices for the day.
This year’s edition builds on the strong foundation laid by last year’s fair, which attracted large crowds and won praise for championing the “buy local” message. The platform was established as a way to connect small and medium-sized enterprises directly with consumers, eliminate middlemen, and cultivate a loyal market for local goods. Its success has positioned it as a flagship initiative promoting local consumption and production in Eswatini.
During a press briefing held on Wednesday, the official Made in Eswatini logo was unveiled. Alongside the brand identity, several corporate and institutional partners were announced, including Pick n Pay, Lactalis Parmalat, KFC, MTN Fintech, and Swazi Properties — all of whom have joined forces to support the national call to prioritise local goods and services.
According to Chairman of Made in Eswatini, Melusi Zox Dlamini, Montigny’s gesture was more than financial — it was a vote of confidence in the country’s small businesses. He said the company had set the bar as a proudly Swati brand that uses natural resources to create globally recognised products. He further added that the sponsorship reflected Montigny’s deep understanding of the value of supporting emerging entrepreneurs.
“This is a company that reminds us what’s possible,” Dlamini noted, adding that homegrown businesses stood to gain inspiration and encouragement from Montigny’s story of growth, export, and impact.
Organisers said this year’s fair is expected to bring Mbabane to a standstill, with business taking centre stage and a rich lineup of entertainment, including live music, cultural showcases, and family-friendly activities, adding colour to the day. Local performers, including award-winning artists, are expected to light up the stage and amplify the festive atmosphere while consumers explore the best of Eswatini’s products.
The event will also promote sustainability by operating as a cashless, plastic-free fair. All purchases will be made through mobile money (MoMo), and shoppers will receive reusable bags to reduce waste.
With favourable weather forecasts for the day, organisers are calling on families to show up in numbers and take advantage of the unique opportunity to support local. From food producers and artisans to fashion designers and service providers, the fair is poised to become a vibrant display of Eswatini’s creativity, resilience, and potential.
Montigny’s backing, stakeholders say, serves as a shining example of how private sector investment can help unlock the growth of local economies. The Made in Eswatini Fair is not just about commerce — it’s a celebration of national pride and self-reliance.
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