Africa-Press – Eswatini. The Ministry of Labour and Social Security has walked away with the prestigious “Best Stand – Public Choice” Award at the Eswatini International Trade Fair 2025, securing overwhelming support from the visiting public and leaving a lasting impression on this year’s showcase.
The accolade, announced during the closing ceremony this week, highlights the Ministry’s ability to connect meaningfully with citizens. Unlike other awards decided by judges, the “Popular Vote” is determined entirely by members of the public, making it a powerful symbol of trust and appreciation.
In its response, the Ministry expressed heartfelt gratitude to His Majesty King Mswati III for his visionary leadership, to the public for their enthusiastic support, and to the staff whose teamwork and creativity made the award possible.
“This recognition is a testament to what we can accomplish when we work together with purpose and passion,” the Ministry said in its statement. “We thank emaSwati for believing in us.”
A Stand that Captured Hearts
The Ministry’s exhibition was praised for its interactive design, creativity, and accessibility, offering visitors a modern and engaging way to learn about government services. From digital displays to one-on-one guidance, the stand combined innovation with user-friendliness.
Many fairgoers noted that the Ministry went beyond simply showcasing its programmes, instead creating a space where people could ask questions and interact directly with officials. “It felt like the stand was built for us,” said one visitor. “You could see and feel the effort they put in.”
Symbol of Public Engagement
The “Popular Vote” Award has quickly become one of the most highly anticipated accolades of the annual Trade Fair, as it reflects the voice of ordinary emaSwati. Analysts say the Ministry’s win underscores the growing importance of citizen-centred service delivery and demonstrates the effectiveness of blending tradition with innovation in government communication.
This recognition, they added, is also an encouragement for other ministries and public bodies to think creatively about how to engage with the nation.
Looking Ahead
The Ministry has pledged to continue its work with renewed commitment. “Winning this award is not the end, but a motivation to do even better,” it said.
The Eswatini International Trade Fair 2025, remembered for its vibrant displays, cultural showcases, and business deals, will now also be marked by the Ministry’s triumph – a moment that affirmed the power of public trust and collective purpose.
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