Africa-Press – Eswatini. This was the call made to journalists during a media briefing hosted by the Ministry of Health and the World Health Organization (WHO) at the UN House in Mbabane on September 3, 2025.
The briefing comes as Eswatini prepares to join the world in commemorating World Suicide Prevention Day on September 10 under the global theme “Change the Narrative, Start the Conversation.” The campaign, running from 2024 to 2026, uses the yellow ribbon as a symbol of hope.
The session aimed to educate journalists on responsible reporting of suicide, emphasizing that the media plays a critical role in spreading awareness while reducing stigma. Media professionals were encouraged to provide accurate information about support services, avoid sensational language or graphic details, and highlight stories of hope, resilience, and recovery.
“Responsible reporting can save lives,” said Dr. Nomthandazo Dlamini. “The media has the power to influence public perception and to connect at-risk individuals with the help they need. Sensationalizing or romanticizing suicide can increase risk, while educational reporting encourages help-seeking and resilience.”
Health experts also shared tips, including avoiding descriptions of suicide methods or locations, refraining from repetitive coverage, and handling interviews with bereaved families sensitively. Journalists were further reminded to safeguard their own mental health, as covering such stories can be emotionally challenging.
The briefing highlighted warning signs of suicide, such as severe mood changes, social withdrawal, giving away valued possessions, and expressing hopelessness or plans to self-harm. Attendees were encouraged to start conversations with those at risk, guide them to professional support, and check in regularly. Parents, bloggers, and content creators were also called upon to use their platforms to foster hope and promote mental wellness.
Globally, suicide remains a significant public health concern, with over 11 deaths per 100 000 people in the African region above the global average of nine per 100 000. Experts stress that speaking up, checking on loved ones, and connecting individuals to professional help can prevent tragedy.
Key messages for the public include:
.Suicide is preventable. Every suicide is a tragedy start the conversation and save a life today.
.It’s okay to not be okay. If you are experiencing thoughts of self-harm, talk about your feelings and seek help.
.Parents and caregivers should check in daily with adolescents to ensure mental well-being.
.Bloggers and content creators: your words can inspire hope and recovery break the stigma, start conversations.
As the yellow ribbon campaign highlights, hope and support can make a difference. Communities, media, and individuals alike are urged to start the conversation and play an active role in preventing suicide.
For help, local health facilities, crisis lines, and international support services are available 24/7.
For More News And Analysis About Eswatini Follow Africa-Press
