Africa-Press – Ghana. Madam Abla Dzifa Gomashie Minister for Tourism, Culture and Creative Arts, , has officially launched the ‘Ananse Heritage Project’ in Accra.
The Project is a cultural initiative designed to revive Ghana’s timeless folklore legend, ‘Kweku Ananse’, through animation, digital storytelling, and modern creative education.
The launch, was on the theme: “Reviving Ghana’s Timeless Folklore Legend Kweku Ananse as a Catalyst for Cultural and Educational Transformation.”
Madam Gomashie said the Project was a major step towards reconnecting Ghanaian youth with the nation’s folklore traditions through innovative and accessible mediums.
She said Ananse stories were more than entertainment; they are powerful moral and educational tools that have shaped generations with lessons in wisdom, patience, cleverness, and community values.
The Minister also paid tribute to the late Former First Lady, Nana Konadu Agyeman-Rawlings, for her pioneering role in promoting folklore through the “By the Fireside” series, which helped preserve Ghanaian storytelling traditions for decades.
Madam Gomashie commended Parables Animation Studio for spearheading the initiative, noting that their vision to modernize folklore through animation aligned perfectly with the Ministry’s mission to promote Ghana’s identity and creative economy.
According to her, the Ananse Heritage Project would help bridge the gap between tradition and technology, serving as an example of how cultural preservation can coexist with innovation to engage today’s youth.
The minister reaffirmed government’s commitment, to developing the creative sector through initiatives such as the Creative Arts Fund.
Mr Cycil Jones Abban, Founder and Chief Executive Officer of Parables Animation Studio, outlined the project’s components, which include public education, content creation, digital distribution, and capacity-building workshops.
He noted that the initiative sought to preserve Ghana’s storytelling traditions while equipping young creators with the skills to tell local stories for global audiences.
Mr. Abban expressed concern about the growing influence of foreign media on Ghanaian children, stressing the need to make local folklore accessible and appealing through digital platforms.
There was also an exhibition of animated folklore visuals, symbolizing the fusion of heritage and innovation that defined the Ananse Heritage Project.
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