Africa-Press – Namibia.
The Namibia Tourism Board (NTB) has won the prestigious Lonely Planet Award at the 2025 World Travel Market (WTM) London.
The award celebrates Namibia’s selection as one of the top global destinations
featured in Lonely Planet’s Best in Travel.
As one of the world’s most trusted travel authorities, Lonely Planet selected Namibia for its distinctive signature experiences, dramatic and diverse landscapes, steadfast commitment to conservation, and vibrant cultural heritage.
During the award presentation, NTB’s CEO, Sebulon Chicalu emphasised the award’s monumental significance for Namibia. “Being recognised in Lonely Planet’s Best in Travel is a powerful endorsement of our country’s beauty and our collective effort to promote sustainable and authentic tourism. This award will undoubtedly inspire travellers across the world to experience the magic of Namibia,” he said.
Lonely Planet is a travel guide-book publisher founded in Australia in 1973. The company has printed over 150 million books.
NTB’s manager of corporate communication, Flora Quest highlighted the influence of Lonely Planet and the Power of Best in Travel Lonely Planet, saying it stands among the most influential names in global travel media.
“Renowned for its trusted guidebooks and authoritative travel insights spanning more than four decades, the brand has shaped the journeys of millions of travellers worldwide; Best in Travel is Lonely Planet’s flagship annual list spotlighting the most exciting destinations, experiences, and travel trends for the coming year,” she said.
The awards are curated by a panel of travel experts and enriched by insights from the global Lonely Planet community, inclusion in this list significantly enhances a destination’s global visibility and desirability.
“Looking ahead, the Namibia Tourism Board is poised to leverage this prestigious accolade to welcome a new wave of international visitors seeking extraordinary adventures,” she said.
“From vast desertscapes and wildlife-rich national parks to deeply rooted cultural traditions, Namibia is ready to share its authentic spirit and breathtaking natural beauty with the world,” Quest emphasised.
The Namibia Tourism Board (NTB) is the official custodian of Namibia’s tourism sector, mandated to promote Namibia as a leading global travel destination and regulate the tourism industry in accordance with international standards.
NTB works to drive sustainable tourism growth by showcasing the country’s striking natural landscapes, rich cultural heritage, and globally acclaimed conservation successes.
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