Africa-Press – Tanzania. SERENGETI Breweries Limited (SBL) is implementing various programmes aimed at delivering high quality customer services particularly during this period of the Covid-19 pandemic.
The SBL has marked the customer service week after recently launching an ambitious two-year project dubbed ‘Raise the Bar’ or ‘Tunyanyuke Pamoja’ by injecting 2.0bn/-.
The SBL Managing Director Mark Ocitti said at the launching event that the multi-billionshilling project aims to protect their staff and customers from communicable diseases, including the Covid-19 pandemic.
“Raise the Bar’ programme seeks to support local bars and outlets to ensure that they first meet the basic Covid-19 safety regulations, as outlined in the guidelines issued by the Ministry of Health,” he said.
It will also support on-trade bars and eateries by training the outlet owners and staff against communicable diseases as well as provide technical equipment to transform their outlets. The project targets 2000 outlets in Dar es Salaam, Arusha, Mwanza and the isles of Zanzibar.
One of the beer distributors, Kelvin Tegwa said the initiative would support customers’ confidence and they would be able to bars for food and drinks without fear. Being a brewer of alcohol, SBL has also made significant steps to take care of its customers by advising against drinking and driving.
According to SBL’s Corporate Relations Director, John Wanyancha, the e-learning tool is part of the ‘Positive Drinking’ campaign–a global initiative and a brainchild of Diageo, a global beverage conglomerate in which SBL is part of its subsidiary.
It is very significant in advising on responsible drinking and that users can make smart choices about what and when to drink. “We are proud of how well our DRINKiQ training has been received over the years.
