Africa-Press – Cape verde. Visit Cabo Verde” is the new national tourism promotion page, which is now available on Facebook, Instagram and LinkedIn platforms. According to the Tourism Institute, the exploitation of the new digital channels of Tourism in Cape Verde is part of the new strategy in terms of global promotion of the various destinations and the various experiences that each island and the country as a whole can offer to different markets. international.
The initiative arises in order to support the new “strategic framework” for the promotion of national tourism using the aforementioned channels that are considered “fundamental pillars of communication” with the various stakeholders and national and international segments of the industry and the tourism market on a global scale .
In addition to these new channels, apart from participation in the international tourism fairs ITB, in Germany and at BTL, in Portugal, the Cabo Verde Tourism Institute recently informs that it managed to sign an “important cooperation protocol” with SOLTOUR, a tour operator from Spain.
The objective, according to a press release, is to start operations, for the first time in the country, as of next June.
Protocol with Booking
According to the same source, there is already an agreement to sign a protocol with BOOKING.COM , also considering distribution networks and support for SMEs – Small and Medium-Sized Enterprises, as one of the intervention focuses of the Tourism Institute of Cape Verde.
Remember that Cape Verde had also participated in FITUR, in Madrid, Spain, at the end of last January.
These participations, according to the same Institute, are part of the strategy in terms of the global promotion of the various destinations and the various experiences that each island, and that the country, as a whole, can offer to different international markets.
“Our participation also had specific associated objectives, which include the identification and conversion of new tourist profiles for the various offers and tourism products in Cape Verde, as well as the increase in the flow of tourists, with a view to surpassing previous registrations. pandemic, as early as 2023′′, reads the statement.
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