Africa-Press – Cape verde. The RIU chain has just produced a mega audiovisual production, in its three hotels in Sal, to promote the Cape Verde destination, showing the world “the excellent service and product it offers on the islands”. The work of the employees is also made known, in this campaign, which especially focuses on social networks to attract tourists.
The video was developed by the production company ELEVEN, based in Cancún, Mexico for almost 15 years, specializing in the development of photography and video for the tourism sector.
The campaign, which focuses especially on social networks (Tik Tok, Facebook, Instagram, LinkedIn and Twitter), but also web channels and other media, aims to publicize “the excellent service and product it offers on the islands” , as advanced by the company in a press release sent to our newsroom.
The international team in charge of this production included 10 professionals from the area who, during 10 days of shooting, filmed the different areas and services of the hotels and their workers who, “with their own sympathy and charisma”, showed the cameras the various everyday situations in hotels.
convey experience
The initiative aims to convey a “complete experience” with RIU, so “several natural and cultural attractions were captured by the cameras, enhancing the full value of this destination”.
“They visited the cities of Santa Maria, Espargos and Palmeira, filmed excursions such as quads and catamaran tours. The Pedra de Lume salt pans and the famous Blue Eye in Buracona and other emblematic places such as Pontão and Kite Beach were also visited and deserved to be photographed”, explain the promoters.
The video will also serve to promote Cape Verde in the main international outbound markets, such as Germany, the United Kingdom, the Netherlands and Belgium, in addition to being a way of showing the world the standard of services provided by RIU and its hotels.
the RIU
The international chain RIU was founded in Mallorca in 1953 as a small holiday business for the Riu family, founder and current owner in the third generation.
The company focuses its business on holiday hotels and more than 70% of its developments offer the renowned “All inclusive by RIU” service.
RIU Hotels & Resorts has 100 hotels in 20 countries that in 2020 welcomed 2.3 million customers and where a total of 24,425 employees worked.
Currently, RIU is the 32nd largest hotel chain in the world, third in Spain in terms of income and fourth in terms of number of rooms.
In Cape Verde, it has five resorts, three in Sal and two in Boa Vista.
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