Speeches launching the new Cape Verde Destination Tourist Brand without any reference to transport

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Speeches launching the new Cape Verde Destination Tourist Brand without any reference to transport
Speeches launching the new Cape Verde Destination Tourist Brand without any reference to transport

Africa-Press – Cape verde. The Prime Minister, Ulisses Correia e Silva, and the Minister of Tourism and Transport, Carlos Santos, did not make any reference to the issue of transport in their speeches at the launch of the new Cape Verde Destination Tourist Brand.

«The two leaders in their speeches did not make a single reference to transport, neither international nor inter-island. Journalists still tried at the end of the ceremony to obtain a statement on the issue of transport and find out what the alternative is to improve the issue of connectivity. and mobility of people between islands, since the country currently has a company (TICV/Bestfly) that has a single plane (for domestic flights), but the prime minister said that he had already said everything in the speech and the minister He claimed to be feeling unwell due to the grief he is currently experiencing.”

The new Cabo Verde Tourist Destination Brand, whose objective is to reinforce the promotion of the Cape Verdean tourist destination, was launched this Saturday, in a ceremony held at Fortaleza Real S. Filipe, in Cidade Velha. Meanwhile, the act took place at a time when inter-island transport is going through yet another crisis situation with the only aircraft of the Cape Verde inter-island carrier (TICV – Bestfly Cabo Verde) breaking down twice in less than a week, leaving dozens of people on the ground.

The first breakdown occurred last Saturday and the problem, according to information in the press, had to do with the tires. The second occurred this Thursday, the 15th, with information pointing to a fuel leak problem from the right wing of the plane, which was parked at Amílcar Cabral airport, on the island of Sal.

The company had to rent a flight from TACV – Cabo Verde Airlines (currently only with international flights) to take technicians to Sal island to repair the plane that resumed operations on Friday.

In their speeches at the launch of the brand, both the Prime Minister, Ulisses Correia e Silva, and Minister Carlos Santos highlighted the issue of diversification and the Government’s intention to transform each island into a tourist destination.

Now, in order to diversify tourism and ensure that islands other than Boa Vista and Sal receive tourists, as the Government intends, inter-island transport, both by air and by sea, is essential.

The two leaders in their speeches did not make a single reference to transport, neither international nor inter-island. At the end of the ceremony, journalists still tried to obtain a statement on the issue of transport and find out what the alternative was to improve the issue of connectivity and mobility of people between islands, since the country currently has a company (TICV/Bestfly) that has a single plane (for domestic flights), but the prime minister said that he had already said everything in his speech and the minister He claimed to be feeling unwell due to the grief he is currently experiencing.

Meanwhile, the president of the Tourism Institute, Humberto Lélis, in a conversation with journalists moments before the start of the ceremony, acknowledged that tourist diversification also leads to the issue of improving air transport, international and domestic, but also maritime transport.

“I argue that we should not have a static approach. The problems are identified. And I believe that we will work hard towards stabilizing the majority of air transport, especially the domestic component. We, as the Tourism Institute, are obviously not part of it, it is not our responsibility, but we are an entity that is responsible for tourism promotion and the operational governance of tourism. Obviously, so much so that it is something that we want to be resolved”, he said.

The new Tourist Brand of the Cape Verde Destination, represented by a heart with bright colors depicting the 10 islands of Cape Verde, and which has as ambassador the artist Dino d’Santiago, is the identity that captures the diversity of the islands and promotes the country as a destination tourist destination, symbolizing the morabeza, origin, history, culture and authenticity of the Cape Verdean people.

It aims to strengthen the image of the destination, capture new market niches that are increasingly aware of the quality of the tourist product and interested in living environmentally sustainable experiences, in communion with local communities and in which Cape Verdean families and companies can be equally actors in the value chain.

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