Africa-Press – Eswatini. The Eswatini Investment Promotion Authority (EIPA) will host a dedicated seminar titled “Export Guide: How to Start Exporting” on Wednesday, 3 September 2025, from 09:30 to 10:45 at the FNB Business Chamber, during the Eswatini International Trade Fair (EITF) 2025.
The seminar, organised with support from partner agencies including the Eswatini Revenue Service (ERS), ESWASA, and the International Trade Centre (ITC), is aimed at equipping local entrepreneurs and businesses with practical tools to expand into international markets.
This initiative follows the launch of the Export Guide 2025, a step-by-step manual designed to simplify the export journey for Eswatini enterprises. The guide outlines 10 key steps to exporting, from assessing readiness and conducting market research, to navigating customs clearance, exploring trade finance, managing logistics, and successfully entering foreign markets.
Building Confidence in Exporting
Thandeka Dlamini, Manager – External Trade Promotion at EIPA, explained the value of the programme:
“Exporting can be a powerful growth driver for Eswatini businesses, but many are discouraged by the complexity of the process. Through this seminar and the Export Guide 2025, we aim to demystify exporting, giving local companies the confidence and knowledge to expand into regional and global markets.”
Participants will also learn how Eswatini can leverage preferential trade agreements such as SACU, SADC, COMESA, AfCFTA, AGOA, and the EU Economic Partnership Agreement. Together, these frameworks provide Eswatini exporters with duty-free or preferential access to markets representing more than 2 billion consumers worldwide.
Event Details
Date: Wednesday, 3 September 2025
Time: 09:30 – 10:45
Venue: FNB Business Chamber, Eswatini International Trade Fair
Registration: https://bit.ly/eitfweb
Call to Action
EIPA is encouraging all local businesses—whether they are new to exporting or already seeking to expand internationally—to take part.
Dlamini concluded:
“Exporting can unlock immense growth opportunities for local enterprises. With the Export Guide 2025, we aim to empower Eswatini businesses—large and small—to compete and succeed in global markets.”
The Export Guide 2025 is available for download at https://investeswatini.org.sz/?r3d=export-guide-2025. For export readiness training or further support, businesses are encouraged to contact EIPA at [email protected].
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