What You Need to Know
Spanish group Ertifisial has signed new contracts in the automotive sector, including a strategic project in Morocco. This initiative is part of its strategy to diversify geographically and expand internationally, capitalizing on Morocco’s competitive advantages in the automotive industry, including cost efficiency and production capabilities.
Africa-Press. The Spanish group Ertifisial, specialized in advanced technological solutions, announced the signing of new contracts with international clients in the automotive industry, including a strategic project in Morocco. This initiative is part of its strategy to diversify geographically and expand internationally.
The group highlighted that Morocco is among the most attractive emerging markets for developing the automotive industry, thanks to its cost competitiveness, operational efficiency, and production capabilities.
The “Intelligent Robots” division will be responsible for designing, manufacturing, and deploying automation solutions aimed at the production and assembly lines of electric and hybrid vehicles.
Ertifisial stated that it will develop technology for a factory belonging to one of the major automotive manufacturers, focusing on advanced steering and transport systems for the production of next-generation models. The project also includes providing technological support to two industrial groups in the automotive sector, one European-American and the other Asian.
According to the group’s general manager, Guillermo Fernández de Piñairanda, these new contracts reinforce Ertifisial’s international growth strategy and solidify its position as a reference technology partner for the automotive industry in key markets, including Morocco.
Ertifisial is a leading international company specializing in designing and manufacturing innovative technological solutions for the automotive, aerospace, and infrastructure sectors, contributing to sustainable industrial development by integrating advanced technologies, particularly robotics and artificial intelligence, alongside human expertise.
Additionally, the Spanish company previously won a contract worth 78 million euros to provide the automotive sector with advanced robotic solutions.
The contract includes the design, manufacturing, and implementation of advanced robotic systems for various stages of production in assembly and manufacturing plants, aiming to enhance industrial efficiency and automation.
According to the company, these systems will include collaborative robots, automated work cells, and machine vision technologies, enabling more precise and flexible operations than traditional solutions.
This demand encompasses automotive clients committed to modernizing their factories to keep pace with a market increasingly reliant on digital technologies.
The company stated that the introduction of these technological systems is expected to improve productivity, reduce downtime, and minimize shortcomings associated with manual processes.
The automotive industry in Morocco has seen significant growth over the past decade, becoming a key player in the global market. The country has attracted numerous international manufacturers due to its strategic location, favorable investment climate, and skilled workforce. This has led to an increase in automotive production and innovation, positioning Morocco as a hub for automotive technology and manufacturing.
